Mama! Mom! Momma! Maman! Ever since I became a mother, little over a year ago, this word—and day—has been given a whole new meaning for me. I have developed a deep appreciation for everything my mother and all the mother figures in my life have done to guide me through this adventure called life. My level of respect and admiration for all mothers out there skyrocketed, and I could not be more in awe of them.
That appreciation is heightened this time of year—and the best gifts are those that feel especially personal to her: her everyday lipstick or scent, a go-to olive oil, an accessory she’s been coveting for a while. They needn’t always cost much, but they should feel intentional; preferably a small indulgence she wouldn’t normally buy yourself. (Even a last-minute gift card can be touching when it’s carefully chosen.) When in doubt, there’s no harm in asking—if not directly (to maintain the element of surprise!), by enlisting a co-conspirator.
Vogue’s Best Gifts for Mom 2026:
Our senior beauty writer, Kiana Murden, says she’ll usually wait to buy something until her mom to tells her what she wants; Minty Mellon, our shopping market editor, keeps tabs on “the not-so-subtle hints she sends me over the year; a pasted URL and smiley face is a clear sign she would like this as a future gift,” she jokes.
Whether it’s a small indulgence or a big surprise, you’ll find a mix of Mother’s Day gift ideas in this gift guide, below.
Under-$100 Mother’s Day Gift Ideas
For the mom who wants little more than a small gesture accompanied by a hand-written note, the best Mother’s day gifts offer the thrill of discovery without compromising on practicality or thoughtfulness. If food is how she expresses her affection, get her a bottle of fancy olive oil—Flamingo Estate makes it even more special with the option for a personalized label. Other luxe pocket-sized gestures to consider: an Hermès lipstick or Chanel hand cream.
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The Classic Mom
Leather and soft goods, like a wallet, silk scarf, or sweater, might not sound like the most unique gifts, but the right one is sensible and timeless—look to Burberry and &Daughter for the loveliest scarves and cardigans. Cozy pajamas and other indulgent forms of loungewear are hard to go wrong with as well. Alex Mill’s tote can be monogrammed with her initials (or any other trio of letters) in her favorite color.
For the Mom Who Loves to Host
Your every phone call includes tales of her latest kitchen exploits, and she never serves a meal without setting a pretty table. What’s a more perfect gift for the consummate host than something that sparks joy when she’s in her element? A literal interpretation would be the Louise Roe Champagne Bowl, or perhaps it’s something more decorative, like a hand-marbled book for dinner guests to sign on their way out, or Charlotte Chesnais’s elegant flatware set for Christofle—jewelry for her table.
For the Mom With Dedicated Beauty Rituals
She’s touted the benefits of magnesium before bed since you were a teenager and evangelizes the virtues of ice cold showers to wake up. She’ll share her entire closet with you, but won’t let you near her favorite lipstick. If beauty tech is what her self-care routine is missing, a great gift is the Omnilux LED face masks—a bestseller and one of best we’ve tried. When it comes to skincare, Chanel’s Sublimage serum is one word: divine. Pair it with Joanna Czech’s facial massager and you get a gift that rivals any spa day. Dries Van Noten’s newest hand lotion or Santa Maria Novella rose water mist are two other essentials she can put to daily use.
For the Sporty Mom
Whether she’s just joined a new gym or loyal to a studio nearby, giving a gift that facilitates movement and wellbeing is always appreciated—just be sure to tailor it to her exercise of choice. High-quality sneakers, comfy leggings, a sleek water bottle, and if she’s tech-savvy, some kind of gadget all make for great mother’s day gift.
For the Mom Who Appreciates the Finer Things
If jewelry is her love language and gold her material of choice, why not commission a hand-painted signet ring from Cece Jewellery, or a surprise her with gold quilted band from Chanel? Other treasures for her jewelry box: a David Yurman toggle necklace, a set of Emily P. Wheeler pavé and tiger’s eye hoop earrings, or Jessica McCormack diamond drop earrings. If budget is of no concern, a timeless Cartier Tank watch delights all.
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For the New Mom
As the saying goes happy mama, happy baby! Treat the new mom and her little one to sensible spoils—i.e. things she can (and will) use on a daily basis, like a buttery soft pajama set, pregnancy-safe skincare, and nutritious meals from Laroot. If you’re thinking functionality first, a stroller from Bugaboo and Prada’s baby bag are ideal when she’s on the go. As for the keepsakes, choose from a mama-and-bebe locket necklace from Kinn, a Bonpoint newborn gift set, or a binder to record those precious first moments.
